天美传媒

UMass Boston

Gunben Aksu, Assistant Professor, Marketing

Gerry Aksu

Department:
Marketing
Title:
Assistant Professor
Location:
McCormack Hall Floor 05 00246
Phone:

617.287.7868

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Biography

Dr. Aksu is an Assistant Professor in the Marketing Department. She was previously a postdoctoral research fellow at the Carroll School of Management at Boston College. Dr. Aksu’s research focuses on consumer behavior, with an emphasis on how consumers react to various brand behaviors.

Area of Expertise

Consumer Behavior, Branding

Degrees

PhD in Marketing, Rutgers University

MBA in Marketing Management, Pace University

BS in Management, Binghamton University and Middle East Technical University (Turkey)

Professional Publications & Contributions

Aksu, G. Ceren (Gerry), Aylin Cakanlar, and Gergana Nenkov (2025), “,” Proceedings of the European Marketing Academy, 54th, (124218).

Aksu, G. Ceren (Gerry), Alokparna (Sonia) Monga, and Vanitha Swaminathan (2025), “,” in Routledge Companion to Identity and Consumption (2nd ed.), eds. Russell Belk and Ayalla Ruvio, Routledge, 403-414.